President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Resilience Training

Corporate Resilience Training for organizations and managers alike improves individual leaders' internal strengths, revealing them how to seek opportunities in uncertainty without being highly skilled. It helps leaders overcome and counter their negative bias by shifting their internal thinking and discovering ways in which they can best contribute to their companies. As a result, people become more involved and leaders are able to make difficult decisions with increased confidence. This kind of training is particularly important during difficult times, when leaders need to demonstrate their ability to rise above their emotions in order to provide quality service.

The need for resilience training cannot be stressed enough. Today's workers have become engaged, aware, and connected with their work, their families, and their communities in more ways than at any other time in history. They require a variety of tools and support systems to effectively deal with all of the multiple stressors that face them on a daily basis. In order to manage these stresses, workers need to develop skills that enhance both their internal and external mental well-being. Resilience training addresses both the processes that individuals go through before reaching a state of mental and physical well-being.

One of the most important elements of resilience training focuses on identifying core components of mental health. These core components include emotional intelligence, self-reflection, and well-being. Core components are the building blocks of an effective mental health approach to work. When these core elements are strong, workers are able to address the stressors that they encounter on a day-to-day basis without losing their composure or losing their sense of purpose. This enables them to do the job they do with remarkably high levels of skill and clarity.

Another important component of mental health resilience training addresses thought processes. Core components of thought processes include logical reasoning, self-directed learning, creative thinking, problem solving, decision making, and synthesizing knowledge. Developing the ability to think critically and to apply critical thinking skills can be the difference between success and failure. Through effective stress management and thought processes, workers are able to maximize their capacities and become more efficient at the tasks at hand.

Emotional resilience is the third major component of mental toughness. A well-developed emotional resilience encompasses the ability to handle stress and frustration effectively. It involves effectively managing negative emotions such as anxiety and fear, as well as positively responding to positive emotions such as enthusiasm and happiness. The development of effective emotional resilience requires ongoing training and practice. Many employers offer formal employee development programs that focus on emotional resilience. In addition, many companies have policies that require workers to participate in training and workshops to improve their overall levels of emotional toughness.

The fourth element of mental toughness that is developed through effective resilience training is your cognitive strengths. Cognitive strengths are the core capabilities you use every day to perform your job. By identifying your strong areas of strength, you develop resilience by improving your understanding and using those strengths in your daily work life. Through regular and effective training, employees develop new and stronger cognitive skills that support their increased capacity for success.

The fifth and final component of developing effective mental toughness is your social and interpersonal resilience. A person's level of social and interpersonal resilience impacts their ability to handle stress and change. The ability to effectively handle stress results in the ability to adapt and overcome anxiety and negative emotions. Employees with higher levels of social and interpersonal resilience are also less likely to suffer from workplace burnout. A workplace burnout is a common condition that leads to decreased productivity and potentially, a loss of job.

The five elements of mental toughness described above are all linked to the development of resilience. Resilience training includes training in identifying your strengths, enhancing your skills, maintaining your strengths, and enhancing your social and interpersonal resilience. Combining your physical, mental, and emotional resilience through training will increase both your personal and professional levels of productivity. Stress affects every part of your life, and it can be difficult to manage and control. Through effective management and training, you can improve your coping mechanisms and improve your resilience to stress.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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